A properly planned and managed Adwords campaign is important to optimize cost per click, capturing the right potential customer and maintaining a high search position average. There are two activities for implementing a good campaign: development and management. Campaign development is defining, configuring, tuning and optimizing a new Adwords campaign. Campaign management offers on-going monitoring, optimizing and weekly reporting to be sure the campaign stays on track with changing competition and trends. Below are details of the two services that we offer:
Campaign Development
- Identify each subject area for each AD GROUP
- Develop keyword list for each AD GROUP
- Identify broad, phrase and exact keywords
- Determine campaign parameters such as geography, advertising days/hours, etc.
- Determine optimal average cost per click
- Project estimate of daily clicks based on daily budget
- Author each ad
- Determine keyword bid amounts and optimize
- Campaign proposal document
- Campaign Management for first 28 days
- Monitor and adjust to optimum cost per click
- Adjust for “Top Page” and “First Page” keyword bids
- Weekly progress report
Does not include:
- Google Ad Word fees
- Landing Pages
- Planning meetings
Cost - $199.00 for two AD GROUPS with two ads each
- Each additional AD GROUP with two ads - $49.00
- Each additional ad for existing group - $15.00
Campaign Management
Minimum bi-weekly campaign checks for:
- Maintaining keyword quality score at 5 or higher
- Remove keywords with low quality scores that cannot be increased
- Monitor for optimal bidding for each keyword, adjust as needed
- Adjust for “Top Page” and “First Page” keyword bids
- Weekly report
Cost - $99.00 per 28 day (4 week) period